“What is your Packaging Design Saying?” Kelly Criswell at NoshLive
As The GRO Agency Chief Creative Officer, Kelly Criswell lives and breathes CPG packaging. After 17 years steeped in the space, she still spends her days studying packaging design with a keen eye for impact, identity, hierarchy, and clarity.
- Know what your packaging is “screaming” (or meekly whispering)
- Know what your packaging SHOULD screaming; get specific!
- Know who your packaging is talking to