The GRO Agency

Oberto

Oberto

Focusing on their 100-year-old history and family-owned roots, we recreated the Oberto brand.  In this fast-growing category, it was important to highlight Oberto’s unique position as a legacy meat snacks brand. We reinvented the logo, utilized the brand’s century-old...

Simple Life

Simple Life

Simple Life Beverages, a line of hemp-infused teas and waters, were in dire need of a visual identity and packaging system to bring their brand essence to life: good vibes for the modern day. Through color and illustration we used visual cues to introduce the consumer...

General Mills

General Mills

Lucky Charms and Cinnamon Toast Crunch were expanding into the ice cream category when they called on us to create this fun, nostalgic packaging. Consistency with the master brand, attention to detail and deep consideration of the category makes this packaging sing on...

Pacific Gold Reserve

Pacific Gold Reserve

The Pacific Gold Reserve brand needed to be reinvigorated on shelf. Their consumer target and key differentiator were muddled. We focused the packaging design around premium ingredient photography and a bold, rich look that appeals to adventurous snackers everywhere. ...

Have a Ball

Have a Ball

Sunny Fruit was expanding into a new line of fun, healthy fruit and nut snacks. By pushing brand personality over health claims, these packages aim to compete in  the crowded healthy snack category. With a fun brand name and playful characters, Have a Ball reminds the...

Simply Fuel

Simply Fuel

We upleveled Simply Fuel’s brand visuals while maintaining their beloved homemade look. The new packaging and website showcase these wholesome, delicious snacks made with real ingredients you can pronounce. PACKAGING DESIGN FLAVOR/SIZE ADAPTATIONS PACKAGING PRODUCTION...

Outshine

Outshine

We have been a trusted partner with the Outshine brand, from its inception. We’ve extended the master brand design consistently and artfully across sub-brands, sizes, flavors, channels and even categories. Plus, we amplify the brand message with impactful...

Doozy Pots

Doozy Pots

Wonderlab Doozy Pots came to us with a sweet and creamy, low-allergen hemp and oat based gelato – but no brand. We developed a unique brand identity built on their founder story and social mission. The branding, packaging, and website all work together to establish a...

Robertet

Robertet

Robertet, a 160-year-old fragrance, flavor and ingredient supplier, needed to unify their offerings across verticals and move into deeper supplier relationships with their natural brand clients – natural being a core pillar of the business from the start, long before...

Drumstick

Drumstick

We partnered with an American favorite to update their look. Utilizing existing concepts, we reworked and refined, then extended the new brand across the full portfolio. We created all of the sub-brand marks, including the breakthrough Crushed It product, and...

Schulstad

Schulstad

In order to increase penetration and drive volume, we developed a sub brand for Schulstad’s new line of artisan take-and-bake bread. Playing up the history of Schulstad, we infused the personality of the brand’s founder, Viggo Schulstad, and introduced a vibrant color...

Mickey Mouse

Mickey Mouse

A longtime fan favorite for Disney Park-goers, the Disney Mickey Bar finally found its way onto the retail shelf. We created packaging across multiple products that establish an impactful look and feel for the Disney ice cream product family, both in retail and...

Solem

Solem

Solem was ready to reimagine their Mexican agua fresca beverage for launch in the US. We created a unique brand identity and story that speaks to the authenticity of the brand, and packaging that resonates with a US consumer. In the functional beverage category, this...

Häagen-Dazs

Häagen-Dazs

We artfully extend Häagen-Dazs brand packaging across new sublines, product forms, and channels. Elegant brand experiences in point-of-sale, out-of-home, and foodservice communicate indulgence and luxury to amplify their message across consumer touchpoints. PACKAGING...