Have a Ball

Sunny Fruit was expanding into a new line of fun, healthy fruit and nut snacks. By pushing brand personality over health claims, these packages aim to compete in  the crowded healthy snack category. With a fun brand name and playful characters, Have a Ball reminds the consumer that mindful snacking can also be joyful snacking. 

• NAMING
• PACKAGING DESIGN
• LOGO DESIGN
• FLAVOR/SIZE ADAPTATIONS
• ILLUSTRATION
• PACKAGING PRODUCTION