The GRO Agency

Solem

Solem was ready to reimagine their Mexican agua fresca beverage for launch in the US. We created a unique brand identity and story that speaks to the authenticity of the brand, and packaging that resonates with a US consumer. In the functional beverage category, this jubilant design stands out from the heavily “claims-driven” competition.

  • BRAND STRATEGY
  • PACKAGING DESIGN
  • FLAVOR ADAPTATIONS
  • ILLUSTRATION
  • PACKAGING PRODUCTION