“What is your Packaging Design Saying?” Kelly Criswell at NoshLive

Posted by | April 22, 2019 | , , , , | Tags: , , , ,

Kelly Criswell Gro Agency NoshLive

As The GRO Agency Chief Creative Officer, Kelly Criswell lives and breathes CPG packaging. After 17 years steeped in the space, she still spends her days studying packaging design with a keen eye for impact, identity, hierarchy, and clarity.

During the 2018 Nosh Conference, Kelly joins Mike Schneider of BevNET’s TasteRadio to give feedback and insight on a range of emerging food brands and their packaging designs.

The summary:

  • Know what your packaging is “screaming” (or meekly whispering)
  • Know what your packaging SHOULD screaming; get specific!
  • Know who your packaging is talking to