Why does your CPG brand exist?
You might be surprised by how many leaders in the food and beverage industry can’t answer that seemingly simple question.
But if you don’t know why your company’s around, your product will never be properly positioned. It won’t grab consumer attention because it won’t authentically connect with a consumer need.
Take inventory of your brand’s reason for being with this quick checklist. It encourages you to answer crucial questions to evaluate your market position.