Visual Identity
Well known brands across all industries can be identified visually, even before consumers catch a glimpse of the company name.
GRO is the bridge between your product and your target consumer. We make it our business to ensure that every aspect of your identity communicates an intuitive message to them. Developing a visual identity that drives growth is so much more than just designing a logo or choosing an attractive color palette. Translating a brand’s business strategy into visual language requires an understanding of the company’s goals and values, the target consumer, the competition, and the category. The right visual language will cause consumers to subconsciously associate qualities with a brand, which lends to their decision-making on whether they pass, buy, or repurchase.
(We saw an) Immediate lift in our sales velocities and were contacted directly by one of the top 10 food & beverage retailers in the country after they saw our new designs.
Ryan Armistead
Founder Happy Moose
We listen carefully. The design team at GRO aims to meet your needs while also going beyond your expressed desires to expand your notion of what is possible. And, our deep understanding of the business drivers behind each project allows us to design strategically with specific goals in mind.
$100 million
Dibs was an instant success, generating over $100 million in retail sales within 2 years.
Visual Identity Case Study
Nestlé Drumstick
The Challenge
Ice cream brand Nestle Drumstick had recently updated their master brand with an evolutionary refresh. They also planned to widely release ‘Crushed It’, their break-through product line of cookie-crumb-coated ice cream cones and bars that delivered a truly unique, multi-textural eating experience. With the opportunity to clean up and modernize their entire brand portfolio, Nestle Drumstick tapped The GRO Agency to produce creative packaging for their fresh brand identity across all new and existing SKUs.
The Solution
Driven by consumer insights, the new visual and verbal strategy would adapt and refine the new design across the whole Drumstick portfolio, including the ‘Crushed It’ product line. To vividly communicate the unique feeling and texture of that first, delectable, melt-in-your-mouth bite, our team fabricated a product-specific logo leveraging the same recognizable color palettes and layout of the core brand. along with enticing product photography and product messaging that invites consumers to indulge and experience, not merely sample, the finely-coated ice cream snack.
The GRO team jumped into a rush redesign project for Drumstick and executed with precision and speed. Their attention to detail and deep packaging production experience allowed us to meet our deadline with a bolder, new look for this iconic brand.
Brian Lemco
Packaging Project Manager
Dreyer’s Grand Ice Cream