Printers LOVE us. So do brand managers looking to quickly create a line extension or package adaptation. We understand the science that goes into taking a packaging concept into reality without compromising quality or visual impact.
Our team of seasoned production artists have the technical chops to create high quality mechanical files and the design know-how to make decisions that get your printed package looking its best. Our team can scale quickly to accommodate even the largest multi-SKU project. Our process is nimble and flexible- able to meet changing deadlines with accuracy and artful consideration of the holistic brand design.
Their [The GRO team’s] attention to detail and deep packaging production experience allowed us to meet our deadline with a bolder, new look for this iconic brand.
Packaging Project Manager
Dreyer’s Grand Ice Cream
Our production team reviews and consults throughout the creative process to ensure technical specifications and guidelines are met. Not every beautiful design will translate well in print, and we’re able to head off these types of issues early without stifling the creative process. This collaboration between strategic and production design preserves your brand equity and saves unexpected costs from endless revisions or inaccurate technical files. Combining the creative process with the production process will save you time, money, and streamline your packaging workflow so your brand can get out there, succeed, and look absolutely amazing.
Production Art Case Study
Frozen fruit bar brand Outshine was branching their product portfolio in all different directions – with new flavors, sizes, and also forging into new aisles and categories altogether. Along with the widespread variety of sub-brands and SKUs, Outshine needed to resolve shopability issues that resulted from hierarchy issues within their established brand. With an opportunity to improve their in-store shelf impact and expand their brand presence, Outshine tapped their long-time partner The GRO Agency to update their brand messaging and refine their product packaging.
Inspired by the brand’s core message, GRO helped Outshine develop and introduce new flavors and formats, like the Organic, Half-Dipped, Fruit & Cream, and Tajin lines, as well as more size variations. What’s more, as a bold leap from the frozen food aisle, Outshine also introduced new shelf-stable smoothie and snack categories. Remaining recognizable to a loyal shopper, these new products clearly articulated what made Outshine special in the frozen aisle, simply geared towards a wider audience.
When we needed to expand our brand outside of our traditional aisle, we turned to GRO. The team at GRO brought expertise and creativity to the project, and were the quintessential partner throughout.
Sarah Holley Manager
Product Innovation Nestlé USA