Brand Strategy + Positioning
We uncover and distill the core of your brand and decode consumer insights to realize your most effective market position.
It may be hard to measure direct ROI, but investing in a well-crafted brand strategy that positions your product at the center of the consumers’ need state, outlines a framework for visual identity and messaging, while aligning the team, always pays off.
Brand managers and marketers have been working to understand their consumer since, well, wonder bread hit the market. Why? Because understanding what makes consumers do what they do means brands can forge a connection between their product and the consumer.
Whether your brand is flat or declining and you aim to revitalize growth, or you need a team skilled at propelling focused and cohesive expansions, we’ve got you covered.
Our approach is meticulous. We analyze all relevant data to understand and refine consumer insights and psychographics. We zero in on market opportunities and identify creative pitfalls. Because we see what you can’t, we are able to provide you with a fresh pair of lenses to see things through the consumer’s eyes, allowing you to better analyze all of the key components of your business and make smart strategic choices. You should be positioned to compel consumers to buy and keep buying.
Thank you to The Gro Agency for turning my words and ideas into a vibrant and bold package that captures the fun and articulates the mission of our brand. You are truly a multi-talented team that brought a level of passion to this project that matched my own to create something that not only we love but our customers can’t put down. They’re hooked and we are grateful!
Beth Ann Shaeffer
Founder NOPE Beverages
While considering every aspect of branding and positioning, we can’t forget about naming which is a fundamental component of brand identity. And we know how to craft names that are anchored in the essence of your brand to intuitively connect with your audience. Whether you are an established brand expanding into a new category, or a new brand, we have names for you. Much like branding, naming
Brand Strategy Case Study
Country Natural Beef
Ranching co-operative and meat provider Country Natural Beef (CNB) needed a visual identity and modern packaging that better told the authentic story of their progressive and sustainable approach to ranching. With an opportunity to carve out an elevated brand identity, CNB tapped The GRO Agency to deliver unique packaging design and mouth-watering product photography.
To serve as an anchor for the rebrand, the GRO Agency rallied the brand behind a new credo, families feeding families, to emphasize their community-driven roots and co-operative practices. From there, the packaging design rearranged the communication hierarchy to focus more on the logomark, and introduce a modern style to some of the existing design elements that the Co-op had owned for many years, like the strong typography reminiscent of a hearty meal.View Full Case Study