Shopper Marketing & Point Of Sale
At GRO, we gladly accept the challenge of converting an indecisive customer. We are exceptionally masterful at devising a digital to shelf shopper marketing point of view.
We make sure that when the consumer makes up their mind, they are reaching, or clicking, to purchase your product. And with flawless integration of path-to-purchase campaigns, we drive high traffic and sales.
From large, national shopper marketing campaigns to singular, branded executions- we create strategically minded campaigns that communicate quickly along the whole shopper journey. We realized early on that in order to give our client’s the best chance to succeed, we needed to consider the whole path to purchase. With strategic, brand-centric POS we create an omnichannel brand ecosystem that is consistent, compelling and inspires purchase. Basically, we understand the driving factors that lead customers to make a purchase decision and we stop target customers right in their tracks with innovative designs that pop.
17%
We realized a 17% sales lift and regaining our position in the marketplace.
Our creative process always starts with concepts grounded in the brand and business strategy. We’re adept at creating ideas and visuals that are consistent with the brand voice, take into account the retailer preferences, and inspire shopper engagement. Our in-store designs disrupt the shopper and demand attention (and maybe make their mouth water in the process). Whether it be driving a trial, pushing a promotion, communicating brand news, cause marketing, establishing a brand partnership or cross-sell, seasonal or event marketing, or just increasing brand awareness, we create engaging and effective brand communications that work.
GRO’s package redesign, as well as their impactful point-of-sale creative, was instrumental in revitalizing the Toll House Chocolate Chip Cookie Sandwich business, which had been seeing steep declines. This successful campaign resulted in Toll house Sandwich realizing a 17% sales lift and regaining it’s position as Nestle Ice Cream’s #1 selling singles item!
Melissa Jennings
former Associate Brand Manager
Nestlé USA
We identify meaningful intersections along the consumer journey, where multi-faceted programs and interconnected messages inspire action. Driven by a deep understanding of consumers and culture, and with brand and category as a filter, we deliver promotions that tug at heartstrings, create relevant buzz, and are in sync with the moment in time. It’s the difference between newsworthy distinction and meaningless flash.
Our areas of expertise are vast as we create compelling OOH experiences, effective C-Store executions, breakthrough Club visuals, and powerful Grocery campaigns. Coupled with strong pre-store digital and social executions, our campaigns are potent sales drivers. We partner with cutting-edge technology to bring the latest innovations to the in-store experience.
And we never miss a moment.
Point Of Sale Case Study
Nestlé Drumstick
The Challenge
Ice cream brand Nestle Drumstick had recently updated their master brand with an evolutionary refresh. They also planned to widely release ‘Crushed It’, their break-through product line of cookie-crumb-coated ice cream cones and bars that delivered a truly unique, multi-textural eating experience. With the opportunity to clean up and modernize their entire brand portfolio, Nestle Drumstick tapped The GRO Agency to produce creative packaging for their fresh brand identity across all new and existing SKUs.
The Solution
Driven by consumer insights, the new visual and verbal strategy would adapt and refine the new design across the whole Drumstick portfolio, including the ‘Crushed It’ product line. To vividly communicate the unique feeling and texture of that first, delectable, melt-in-your-mouth bite, our team fabricated a product-specific logo leveraging the same recognizable color palettes and layout of the core brand. along with enticing product photography and product messaging that invites consumers to indulge and experience, not merely sample, the finely-coated ice cream snack.
The GRO team jumped into a rush redesign project for Drumstick and executed with precision and speed. Their attention to detail and deep packaging production experience allowed us to meet our deadline with a bolder, new look for this iconic brand.
Brian Lemco
Packaging Project Manager
Dreyer’s Grand Ice Cream