Packaging is an omnipresent marketing tool that sets the tone for all of your brand’s communication and marketing, regardless of the channel.
Whether in store or online, your packaging has under 7 seconds to convince the shopper just why they should buy your brand. Effective packaging should be a singular, iconic brand statement that turns a momentary choice into a lasting preference.
Our specialized process for designing the perfect packaging is collaborative, flexible, and grounded in deep insights and industry knowledge. We always begin with research and strategy as the bedrock for the final design. We conduct a competitive analysis to understand the category, competition, and adjacent categories to find white space. From there, we pull together multiple points of view from our diverse group of creatives to assemble packaging concepts and design elements that are strategically positioned and graphically impactful.
45% increase in velocity in national grocery channel after redesign of Pacific Gold Reserve
When it comes to unique package designs that stand out, product photography may be key. As creators of food and beverage packaging for 30 years, our product photographers know that it’s all about the angles. As visual storytellers we use high quality images to evoke emotion from your customers and connect them to your brand. Our vivid Food and beverage photography enlivens your original packaging with strong appetite appeal that inspires reasons to gather, eat, and drink.
From concept, to copy development, to mechanical layout and technical know-how, our team can take your brand seamlessly through the process while skyrocketing your packaging to the next level.
The folks at GRO are terrific. They do a fantastic job adapting their work to our multiple brands and catering creative and deliverables to best serve each initiative. They understand and fully appreciate that each project is different and they do a great job digging in to understand the specific needs about each one and the unique brand and proposition it needs to adhere.
Director of Marketing, Oberto Snacks Inc
Packaging Design Case Study
Gluten-free food brand Ian’s already cultivated a sizable and loyal consumer base, but they realized that they were not telling (nor selling) the full story of what actually made their products unique. Ian’s needed to shift the narrative around their genuine value propositions, without ostracizing their current clientele. With an opportunity to think outside their gluten-free box and appeal to a wider audience, Ian’s brought on The GRO Agency to refresh their packaging design.
Ian’s brand strategy was developed with the central premise of comfort – comfort foods and flavors that you love without the allergens and artificial ingredients that you don’t. Based on this guiding principle, Ian’s packaging was invigorated with on-trend design elements that remain recognizable and anchor their existing customer base, all while more accurately reflecting Ian’s core purpose. The sleek icon, typography, and rustic, natural aesthetics more easily distinguishable to the Ian’s brand, while nodding to the former brand that customers have grown to know and love.View Full Case Study