Service: Flavor/Size Adaptations

Have A Ball

Have A Ball

The Challenge

Snack ball brand Have a Ball promised their customers a high-energy, feel-good experience from their organic fruit and nut snack, but their brand identity wasn’t bringing the message home. Have a Ball needed to create a brand identity that would differentiate and compete in the saturated fruit & nut ball market.

WIth an opportunity to create a memorable brand and improve their shelf impact, Have a Ball partnered with The GRO Agency to develop a visual identity and product packaging.

Our challenge with the Have a Ball branding was to find a perspective that uniquely illustrated the health and flavor characteristics of the Have a Ball products, while carving out an eye-catching visual identity that could be easily recognizable on the shelf.

The Solution

Through the art of personification, we helped each Have a Ball product tell the age-old adage of ‘you are what you eat’. Bestowed with lively personalities, each package showcased the Have a Ball product illustrated to perform energetic activities like jumping rope, lifting weights, tap dancing, and more.

This visual strategy immediately informed the customer what to expect after consuming the tasty, functional treat. Live product photography that highlighted the wholesome ingredients paired beautifully with bright, eye-catching colors to help consumers easily find Have a Ball on the shelf.

From there, the brand messaging propagated through a high-energy voice brimming with passion for health and wellness. The brand became a beacon for a well-balanced and nutritious diet, and allowed consumers to ‘have a ball’ while chasing a more active lifestyle.

Services

  • Naming
  • Logo Design
  • Packaging Design
  • Flavor/Size Adaptations
  • Packaging Production
  • Illustration
  • Sales Collateral
GRO helped us create a fun, memorable name and package design for our fruit & nut ball innovation. GRO is adept at building different brand strategies and visual languages for several brands in a portfolio.

Yigit Isiker
President Safe Food Corporation

Have A Ball
Have A Ball
Have A Ball
Have A Ball
Have A Ball

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Wonderlab’s Doozy Pots

Wonderlab’s Doozy Pots

The Challenge

Plant-based ice cream brand Doozy Pots aspired to satisfy your sweet tooth while reshaping food systems as a whole. While food scientist Kirsten Sutaria had a dream for her brand, she still needed to create a brand identity, visual identity, and messaging strategy for her plant based gelato brand.

With the opportunity to introduce a new challenger into the vegan gelato space, Doozy Pots tapped The GRO Agency to develop an inspiring brand identity and product packaging.

Our challenge with the Doozy Pots branding and product packaging was to effectively capture and communicate all the magical alchemy of food science, while appealing to the right consumers who would resonate with the brand message.

The Solution

For an upstart brand in a highly competitive space, carving out a well-defined niche is of the utmost importance. For this female-owned, plant-based ice cream company that brought low-allergen indulgence, regenerative farming, and the magical alchemy of food science, we found the right amount of inspiration within the founder’s story herself.

First, we created a visual identity that illuminated the story behind Doozy Pots, a creative female founder with the goal of reshaping food systems with low allergen, socially responsible, plant-based ice cream. The goal with the illustrations was to catch attention and tell the whole story of the Doozy Pots company right at first glance in the frozen aisle.

Then, the messaging strategy promised an indulgent experience of taste and nourishing ingredients, unlike others in the frozen dessert sector. Not only could Doozy Pots customers satisfy their cravings, but they could do so completely guilt-free with regards to their own health and their support of sustainability through regenerative farming.

Services

  • Brand Strategy
  • Naming
  • Logo Design
  • Packaging Design
  • Flavor/Size Adaptations
  • Packaging Production
  • Illustration
  • Website
In the past 2 years of working with the team at the GRO Agency they have become an extension of our team, transforming our vision into a brand. GRO brought Doozy Pots to life, creating a category disrupting on-shelf presence for our plant-based gelatos and developing a much loved brand identity. They’re responsive, creative, and seriously talented. Everyone at the GRO agency is a pleasure to work with and we’re proud to have them as part of the extended Doozy Pots family.

Kirsten Sutaria
Founder Wonderlab’s Doozy Pots

Wonderlab’s Doozy Pots
Wonderlab’s Doozy Pots
Wonderlab’s Doozy Pots
Wonderlab’s Doozy Pots
Wonderlab’s Doozy Pots
Wonderlab’s Doozy Pots
Wonderlab’s Doozy Pots
Wonderlab’s Doozy Pots
Wonderlab’s Doozy Pots

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Happy Moose

Happy Moose

The Challenge

Cold-pressed juice brand Happy Moose squeezed a better juice, but without a clear visual identity, the audience found themselves hard-pressed to choose Happy Moose over their competitors. With rows and rows of juice options on the shelves, the juice brand wanted to update their packaging design to tell a more engaging brand story.

With an opportunity to stand out as a premium contender in the juice market, Happy Moose tapped The GRO Agency to align the brand essence and update the product packaging.

Our challenge with the Happy Moose packaging rebrand was to develop unique brand visuals and messaging that authentically told the Happy Moose story, as well as clearly communicate all the health benefits of drinking Happy Moose cold-pressed juice, in a way that audiences would care about.

The Solution

When defining and distilling a brand identity, oftentimes the best inspiration comes from within. In this case, the Happy Moose brand identity borrowed directly from the creative background of the music-loving founder himself.

First, borrowing from the vintage aesthetics of Dogtown, the Z Boys, skate culture, and the artistic expressions of the Californian 70’s, the Happy Moose visual language and color scheme reflected all the unique aspects of a romanticized era. With ocean waves and surfing moose, the product packaging became a promise to quench your thirst and have fun doing it.

Next, pinning the musician-turned-entrepreneur at the center of the brand strategy, the Happy Moose verbal strategy took on an organic voice of its own – Not only to describe its unique flavor combinations and heirloom ingredients, but also to communicate the nutritional benefits of cold-pressed juice in a way that customers could digest.

Finally, engaging a wide audience of eco-conscious juice drinkers, the product messaging made mention of the community partnerships that made Happy Juice special, including support from organic farmers and national organizations.

Services

  • Packaging Design
  • Flavor/Size Adaptations
  • Packaging Production
As an emerging CPG brand, I am so happy that we decided to work with GRO on our recent brand refresh and packaging design project. Along with having many talented designers in their arsenal, Kelly and Danielle are simply amazing humans to work with. They approach the project with loads of empathy for the founder/brand and when we needed to have tough conversations, they never failed to foster a client-first mentality.

Ryan Armistead
Founder Happy Moose

Happy Moose
Happy Moose
Happy Moose
Happy Moose
Happy Moose
Happy Moose
Happy Moose
Happy Moose
Happy Moose

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Simply Fuel

Simply Fuel

The Challenge

Health & energy snack brand Simply Fuel had outgrown its humble beginnings as a viral homemade sensation and go-to snack of the Kansas City Royals. Founder Mitzi Dulan knew that if she wanted to expand and deliver her scrumptious, protein-packed energy balls to the masses, she would need to level up the look and feel of her packaging, but in a way that still reflected the brand’s homemade element that customers really loved.

With an opportunity to delight both new and existing customers, Simply Fuel engaged The GRO Agency to invigorate their product packaging and design.

Our challenge with the Simply Fuel packaging rebrand was to bring its appearance up to speed with modern expectations of a trustworthy snack company, all without compromising the recognizable home-made element at the core of their brand.

The Solution

Fueled by creative analysis, the concept of “home-made” foods were distilled into a list of clear visuals and experiences. Incorporating all of these elements into brand visuals, Simply Fuel’s new packaging concept successfully evoked a nostalgic and appetizing mindset.

First, to convey a visual language of warmth, care, and the handcrafted quality of the products, the packaging design employs homespun, craft paper texture with torn paper edges, as well as a rustic “stamped” typography, as a nod to fresh baked goods packaged right at the counter.

Next, because Simply Fuel was created for a health-conscious audience, the product messaging lends itself to a guilt-free indulgence as it lays a heavy focus on the health benefits, including the all-natural ingredients, protein density of a single serving, and allergen-friendly properties.

Finally, to seal in the undeniable fact that these delectable morsels taste too good to be healthy, high-quality product photography, true-to-size for enhanced effect, effectively captures the texture and density that await your first bite.

Services

  • Packaging Design
  • Flavor/Size Adaptations
  • Packaging Production
  • Website
GRO did an expert job at refreshing the brand, without alienating our existing, very loyal consumer base. Since redesigning our packaging we have seen an increase in national distribution and club store opportunities.

Mitzi Dulan
Founder Simply Fuel

Simply Fuel
Simply Fuel
Simply Fuel
Simply Fuel
Simply Fuel
Simply Fuel

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Nope Beverages

Nope Beverages

The Challenge

Alt-cocktail beverage brand Nope was already changing cocktail culture, but decided it was time to further carve their niche in the skyrocketing non-alcoholic beverage industry. With a sober/sober-curious audience who still very much wanted to be part of the scene, Nope needed to design their product packaging in a way that could help Nope drinkers fit in, and at the same time, stand out from their alcohol-drinking peers.

With an opportunity to appeal to sober socialites in the booming, no- and low-alcohol beverage sector (+506% since 2015, with projections of a $280 million market size in 2021 and 7.1% growth by 2025, according to Nielsen), Nope brought on The GRO Agency to deliver bold packaging concepts for their various flavored beverages.

Our challenge with the Nope packaging design was to confidently engage young consumers on the shelf, across digital platforms, and even at the bar, while punctuating the occasion with a social statement that didn’t alienate drinkers.

The Solution

Through current-trend analysis on market data and social media, the Nope brand was re-engineered to address the issues that Nope’s target consumers face when it comes to drinking alcohol and social events,while positioning their “crafted” cocktails as the first-choice for taste and quality.

First, cocktail-themed color palettes and textures reminiscent of a vintage 90’s cocktail bar, the Nope packaging alludes to a smooth, crisp sipping experience that visually promises to satisfy the consumer’s thirst.

What’s more, at a first glance or in a dimly lit space, the Nope packaging design and colors are intentionally indistinguishable from a traditional alcoholic beverage, thus empowering the consumer to share their life choices at their own discretion.

Finally, the brand messaging generates eye-catching sass and a feisty spirit that gives the consumer a low-calorie, celebratory beverage without the hangover. In other words, Nope became the brand that let you party hard, responsibly.

Services

  • Brand Strategy
  • Logo Design
  • Packaging Design
  • Flavor/Size Adaptations
  • Packaging Production
  • Illustration
  • Website
Thank you to The Gro Agency for turning my words and ideas into a vibrant and bold package that captures the fun and articulates the mission of our brand. You are truly a multi-talented team that brought a level of passion to this project that matched my own to create something that not only we love but our customers can’t put down. They’re hooked and we are grateful!

Beth Ann Shaeffer
Founder NOPE Beverages

Nope Beverages
Nope Beverages
Nope Beverages
Nope Beverages
Nope Beverages
Nope Beverages
Nope Beverages
Nope Beverages
Nope Beverages
Nope Beverages
Nope Beverages
Nope Beverages

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