Service: Logo Design

Bashas’ A to Z Pantry

Bashas’ A to Z Pantry

The Challenge

The mid-sized, Arizona-based grocery chain, Bashas’, was looking to develop their own brands throughout the center store and beyond. The chain has a long, memorable history in Arizona and wanted to build a brand that connected with their hometown grocery roots.

While seeking to satisfy their current customers with their continued value offerings they wanted to set themselves up to capture new customers who were looking for higher-quality value products.

Our challenge was to ensure that the new brand connected to the roots of Arizona and elevated their own brand to compete with national brands while still connecting with value shoppers.

The Solution

Developing a brand name for a private-label line of groceries can be a challenge since the products span a large group of categories. It was imperative that the brand name tie back to Bashas’ and/or their Arizona roots. “Bashas’ A to Z Pantry” rose to the top of our exhaustive naming exercise and immediately provided the breadth for a large set of products while connecting to their state pride. It also allowed the brand to flex into broader categories e.g. A to Z Home, A to Z Essentials, etc.

The next step, create a brand design system where the visual architecture could quickly communicate the brand to consumers and help it stand out on shelf. The bold, iconic A to Z Pantry symbol and the simple yet playful use of photography helped to achieve a unique product set across the store.

What’s more, the flexibility of the system and typography allowed for special situations where creativity is needed to compete with national brands in categories like salty snacks, cereal, and soda. While the claims statements were designed to provide consistency across product lines, helping consumers quickly identify the product’s benefits.

Then, the packaging system needed to stretch to work across a large variety of shapes and sizes, different printing processes, and different substrates. Working to ensure that it had an impact at any point in the customer shopping journey, from frozen to canned foods. The design work proved that the system could communicate on any shelf in the store.

Services

  • Naming
  • Logo Design
  • Packaging Design
  • Packaging Adaptations
  • Packaging Production
  • Product Photography

9%

Sales increased nine percent in categories where only the packaging was updated

Bashas’ A to Z Pantry
Bashas’ A to Z Pantry
Bashas’ A to Z Pantry
Bashas’ A to Z Pantry
Bashas’ A to Z Pantry
AtoZ Canned Fruit Image
A to Z Pizza image
A to Z Canned Fruit variety image

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Have A Ball

Have A Ball

The Challenge

Snack ball brand Have a Ball promised their customers a high-energy, feel-good experience from their organic fruit and nut snack, but their brand identity wasn’t bringing the message home. Have a Ball needed to create a brand identity that would differentiate and compete in the saturated fruit & nut ball market.

WIth an opportunity to create a memorable brand and improve their shelf impact, Have a Ball partnered with The GRO Agency to develop a visual identity and product packaging.

Our challenge with the Have a Ball branding was to find a perspective that uniquely illustrated the health and flavor characteristics of the Have a Ball products, while carving out an eye-catching visual identity that could be easily recognizable on the shelf.

The Solution

Through the art of personification, we helped each Have a Ball product tell the age-old adage of ‘you are what you eat’. Bestowed with lively personalities, each package showcased the Have a Ball product illustrated to perform energetic activities like jumping rope, lifting weights, tap dancing, and more.

This visual strategy immediately informed the customer what to expect after consuming the tasty, functional treat. Live product photography that highlighted the wholesome ingredients paired beautifully with bright, eye-catching colors to help consumers easily find Have a Ball on the shelf.

From there, the brand messaging propagated through a high-energy voice brimming with passion for health and wellness. The brand became a beacon for a well-balanced and nutritious diet, and allowed consumers to ‘have a ball’ while chasing a more active lifestyle.

Services

  • Naming
  • Logo Design
  • Packaging Design
  • Flavor/Size Adaptations
  • Packaging Production
  • Illustration
  • Sales Collateral
GRO helped us create a fun, memorable name and package design for our fruit & nut ball innovation. GRO is adept at building different brand strategies and visual languages for several brands in a portfolio.

Yigit Isiker
President Safe Food Corporation

Have A Ball
Have A Ball
Have A Ball
Have A Ball
Have A Ball

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Wonderlab’s Doozy Pots

Wonderlab’s Doozy Pots

The Challenge

Plant-based ice cream brand Doozy Pots aspired to satisfy your sweet tooth while reshaping food systems as a whole. While food scientist Kirsten Sutaria had a dream for her brand, she still needed to create a brand identity, visual identity, and messaging strategy for her plant based gelato brand.

With the opportunity to introduce a new challenger into the vegan gelato space, Doozy Pots tapped The GRO Agency to develop an inspiring brand identity and product packaging.

Our challenge with the Doozy Pots branding and product packaging was to effectively capture and communicate all the magical alchemy of food science, while appealing to the right consumers who would resonate with the brand message.

The Solution

For an upstart brand in a highly competitive space, carving out a well-defined niche is of the utmost importance. For this female-owned, plant-based ice cream company that brought low-allergen indulgence, regenerative farming, and the magical alchemy of food science, we found the right amount of inspiration within the founder’s story herself.

First, we created a visual identity that illuminated the story behind Doozy Pots, a creative female founder with the goal of reshaping food systems with low allergen, socially responsible, plant-based ice cream. The goal with the illustrations was to catch attention and tell the whole story of the Doozy Pots company right at first glance in the frozen aisle.

Then, the messaging strategy promised an indulgent experience of taste and nourishing ingredients, unlike others in the frozen dessert sector. Not only could Doozy Pots customers satisfy their cravings, but they could do so completely guilt-free with regards to their own health and their support of sustainability through regenerative farming.

Services

  • Brand Strategy
  • Naming
  • Logo Design
  • Packaging Design
  • Flavor/Size Adaptations
  • Packaging Production
  • Illustration
  • Website
In the past 2 years of working with the team at the GRO Agency they have become an extension of our team, transforming our vision into a brand. GRO brought Doozy Pots to life, creating a category disrupting on-shelf presence for our plant-based gelatos and developing a much loved brand identity. They’re responsive, creative, and seriously talented. Everyone at the GRO agency is a pleasure to work with and we’re proud to have them as part of the extended Doozy Pots family.

Kirsten Sutaria
Founder Wonderlab’s Doozy Pots

Wonderlab’s Doozy Pots
Wonderlab’s Doozy Pots
Wonderlab’s Doozy Pots
Wonderlab’s Doozy Pots
Wonderlab’s Doozy Pots
Wonderlab’s Doozy Pots
Wonderlab’s Doozy Pots
Wonderlab’s Doozy Pots
Wonderlab’s Doozy Pots

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Éléments by Robertet

Éléments by Robertet

The Challenge

Naturals brand Robertet had been a prominent leader in the industry since 1850, with three central business divisions: fragrance, flavor, and active ingredients. While effective on their own, these three departments worked in silos and therefore lacked the ability to effectively cross-communicate and cross-sell.

With an opportunity to provide more value for their established and future clients , Robertet brought on The GRO Agency to create a brand identity that unified their distinct offerings.

Our challenge with the Robertet rebrand was to produce a design-forward brand strategy that encompassed all aspects of Robertet’s business, and could unify the brand story to unite the teams and customers.

The Solution

To describe and unify complex themes, sometimes simple is better. Under the newly-created sub-brand, Elements by Robertet, the company could position itself specifically for the natural market. With the goal of unifying the flavor, active ingredient, and fragrance offerings, and to highlight their 200 year history of natural and environmentally responsible practices, a new brand identity, messaging strategy, and trade show experience were introduced to appeal to new and established clients.

Through the interplay of a simple, minimal logo mark and stunning nature photography, we were able to create an immersive experience marrying the pillars of the brand with an emotional appeal that is authentic to Robertet’s mission and history. A minimal palette, simple typography, and resonant messaging help bring this experience to life.

Services

  • Brand Strategy
  • Naming
  • Logo Design
  • Sales Collateral
  • Environmental Design
Hire Gro! They’re incredibly creative, strategic, responsive, and frankly, a lot of fun to work with. I hired Gro to help develop a visual identity and communication strategy for a sub-brand of Robertet. From the initial insight and brand discovery work they did through final execution, the work was excellent and really well-received internally and externally.

Seth Pasternack
Senior Director of Marketing
Robertet US

Éléments by Robertet
Éléments by Robertet
Éléments by Robertet
Éléments by Robertet
Éléments by Robertet
Éléments by Robertet
Éléments by Robertet

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Country Natural Beef

Country Natural Beef

The Challenge

Ranching co-operative and meat provider Country Natural Beef (CNB) had a robust history as a forward-thinking cooperative of family ranchers who have been raising healthy beef in harmony with the land since 1986, but their identity was failing to tell the full story. To better communicate their pride-ridden work and shared philosophies, CNB needed to create a more telling visual identity.

With an opportunity to carve out an elevated brand identity, CNB tapped The GRO Agency to deliver unique packaging design and mouth-watering product photography.

Our challenge with the CNB product packaging redesign was to 1) tell the authentic story of CNB’s progressive and sustainable approach to ranching, deeply ingrained in the communities and families of the Co-op, and 2) make a premium and more ownable visual identity centered around their community engagement and sustainable practices.

The Solution

In the meat industry, brands must avoid appearing like a big corporate supplier at risk of subconsciously being thrown in the overarching category of ‘over-processed’. WIth the rebrand, CNB wisely made it clear to consumers that whenever they buy CNB products, they are buying quality beef directly from a ranch family, not a big corporate supplier.

First, amongst many of CNB’s philosophies is the strong belief that they would not market products that their own families would not eat. To serve as an anchor for the rebrand, the GRO Agency rallied the brand behind a new credo, families feeding families, to emphasize their community-driven roots and co-operative practices.

In addition to the human component, the packaging design introduced a modern style to some of the existing design elements that the Co-op had owned for many years, like strong typography reminiscent of a hearty meal. To make the brand name treatments for both CNB and their sub-brand Oregon Country Beef more distinctive and therefore more ownable, the communication hierarchy was rearranged to focus more on the logomark, and appear less of a white-label brand.

Finally, to seal the deal, the website design showcased mouth-watering product photography that captured the sizzling, juicy goodness of a perfectly-prepared meat dish.

Services

  • Brand Strategy
  • Logo Design
  • Packaging Design
  • Packaging Adaptations
  • Packaging Production
  • Website
Country Natural Beef
Country Natural Beef
Country Natural Beef
Country Natural Beef
Country Natural Beef
Country Natural Beef
Country Natural Beef
Country Natural Beef
Country Natural Beef
Country Natural Beef
Country Natural Beef
Country Natural Beef
Country Natural Beef
Country Natural Beef

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Clear Theory

Clear Theory

The Challenge

Water booster brand Clear Theory needed to position their products in a way that could compete with existing market leaders in the water-enhancing category. With the market dominated by big brands that promised enhancing athletic performance, Clear Theory wanted to forge its own path.

With an opportunity to target a gap in the market, Clear Theory trusted The GRO Agency to deliver a cohesive brand identity and eye-catching product packaging.

Our challenge with the Clear Theory rebrand was to speak to a brand new customer segment with an authentically refreshing voice, while differentiating themselves from their big-business competitors.

The Solution

While hydration is an important factor for athletic performance, drinking more water is, in fact, good for everyone. Staying true to the authenticity of their founders, Clear Theory was positioned as a premium, family-owned alternative that targeted modern, on-the-go families.

First, the brand identity promoted functional hydration with daily, delicious, hassle-free water consumption for children and adults. What’s more, Clear Theory became a preferred choice to get children in the habit of hydrating – something that would resonate with parents who were struggling with picky eaters and drinkers.

Next, the product messaging made extra effort to distinguish itself from competitors. The packaging is sure to mention that not only does Clear Theory’s flavor combinations rank highly, but also the all-natural water drops are, as the name suggests, CLEAR – devoid of the artificial coloring and flavors included in other options.

Finally, the product packaging design leverages refreshing primary colors that contrast fruit silhouettes, serving as a reassuring nod to the flavors bursting within each drop.

Services

  • Brand Strategy
  • Naming
  • Logo Design
  • Packaging Design
  • Adaptation: Full Portfolio
  • Packaging Production
  • Website
  • Sales Collateral
Clear Theory
Clear Theory
Clear Theory
Clear Theory
Clear Theory
Clear Theory
Clear Theory
Clear Theory
Clear Theory
Clear Theory

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Oberto

Oberto

The Challenge

Meat snack brand Oberto was already a staple for on-the-go consumers who needed a protein-packed snack. When faced with ever-changing consumer interests and competitive landscape, Oberto needed to reposition and reimagine their brand to appeal to the modern shopper.

With an opportunity to better communicate their unique value propositions, Oberto brought on The GRO Agency to modernize their brand identity and packaging.

Our challenge with Oberto’s packaging redesign was to enable the expansion of their products outside the inner aisle to the deli and meat counter, while at the same time reinvigorating their core product base.

The Solution

Based on competitive and consumer research, we identified three strategic positionings within the meat snack space, then derived three distinct brands based on the analysis: Pacific Gold Reserve, Bavarian Meats, and Snake River Farms. After developing packaging concepts based on those positions and testing among consumers, Oberto had created a new brand identity, packaging design, and in-store merchandising to support the brands’ new look.

Services

  • Logo Design
  • Packaging Design
  • Packaging Adaptations
The folks at GRO are terrific. They do a fantastic job adapting their work to our multiple brands and catering creative and deliverables to best serve each initiative.

The packaging work for both our Bavarian Meats® brand and our Snake River Farms® Wagyu Jerky are prime examples of their ability to internalize the sensibilities of a brand and have been huge successes in Costco.

Stephen O'Hare
Director of Marketing, Oberto Snacks Inc

Oberto

OBERTO BRANDS: Inspired by consumer’s interest in authenticity and quality, Oberto’s visual identity and messaging strategy strategically focused on Oberto’s 100-year history, premium ingredients, and family recipes.

Oberto
Oberto

PACIFIC GOLD RESERVE REDESIGN: To establish PGR as an upscale product amongst their target audience and within the meat-snack category, the bold, flavor-forward package and premium brand mark focused on flavor photography and strong color blocking in order to create an authentic, impactful brand block on shelf. Their distinctive look has since inspired other brands in the space to follow suit.

Oberto
Oberto

BAVARIAN MEATS: Being a very classic brand with traditional recipes, the modernized brand would appeal to their current and future consumers, all without compromising the family history message or traditional feel. This approach helped differentiate them on shelf and lay the brand foundation for a new generation of growth.

Oberto
Oberto
Oberto

SNAKE RIVER FARMS: Leveraging super premium flavor cues, a subtle texture, and simple typography, the Snake River Farms brand colors, word placement, and packaging successfully pointed to the undeniable quality and bold flavors of the jerky itself.

Oberto

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Nope Beverages

Nope Beverages

The Challenge

Alt-cocktail beverage brand Nope was already changing cocktail culture, but decided it was time to further carve their niche in the skyrocketing non-alcoholic beverage industry. With a sober/sober-curious audience who still very much wanted to be part of the scene, Nope needed to design their product packaging in a way that could help Nope drinkers fit in, and at the same time, stand out from their alcohol-drinking peers.

With an opportunity to appeal to sober socialites in the booming, no- and low-alcohol beverage sector (+506% since 2015, with projections of a $280 million market size in 2021 and 7.1% growth by 2025, according to Nielsen), Nope brought on The GRO Agency to deliver bold packaging concepts for their various flavored beverages.

Our challenge with the Nope packaging design was to confidently engage young consumers on the shelf, across digital platforms, and even at the bar, while punctuating the occasion with a social statement that didn’t alienate drinkers.

The Solution

Through current-trend analysis on market data and social media, the Nope brand was re-engineered to address the issues that Nope’s target consumers face when it comes to drinking alcohol and social events,while positioning their “crafted” cocktails as the first-choice for taste and quality.

First, cocktail-themed color palettes and textures reminiscent of a vintage 90’s cocktail bar, the Nope packaging alludes to a smooth, crisp sipping experience that visually promises to satisfy the consumer’s thirst.

What’s more, at a first glance or in a dimly lit space, the Nope packaging design and colors are intentionally indistinguishable from a traditional alcoholic beverage, thus empowering the consumer to share their life choices at their own discretion.

Finally, the brand messaging generates eye-catching sass and a feisty spirit that gives the consumer a low-calorie, celebratory beverage without the hangover. In other words, Nope became the brand that let you party hard, responsibly.

Services

  • Brand Strategy
  • Logo Design
  • Packaging Design
  • Flavor/Size Adaptations
  • Packaging Production
  • Illustration
  • Website
Thank you to The Gro Agency for turning my words and ideas into a vibrant and bold package that captures the fun and articulates the mission of our brand. You are truly a multi-talented team that brought a level of passion to this project that matched my own to create something that not only we love but our customers can’t put down. They’re hooked and we are grateful!

Beth Ann Shaeffer
Founder NOPE Beverages

Nope Beverages
Nope Beverages
Nope Beverages
Nope Beverages
Nope Beverages
Nope Beverages
Nope Beverages
Nope Beverages
Nope Beverages
Nope Beverages
Nope Beverages
Nope Beverages

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