Service: Logo Design

Have A Ball

Have A Ball

The Challenge

Snack ball brand Have a Ball promised their customers a high-energy, feel-good experience from their organic fruit and nut snack, but their brand identity wasn’t bringing the message home. Have a Ball needed to create a brand identity that would differentiate and compete in the saturated fruit & nut ball market.

WIth an opportunity to create a memorable brand and improve their shelf impact, Have a Ball partnered with The GRO Agency to develop a visual identity and product packaging.

Our challenge with the Have a Ball branding was to find a perspective that uniquely illustrated the health and flavor characteristics of the Have a Ball products, while carving out an eye-catching visual identity that could be easily recognizable on the shelf.

The Solution

Through the art of personification, we helped each Have a Ball product tell the age-old adage of ‘you are what you eat’. Bestowed with lively personalities, each package showcased the Have a Ball product illustrated to perform energetic activities like jumping rope, lifting weights, tap dancing, and more.

This visual strategy immediately informed the customer what to expect after consuming the tasty, functional treat. Live product photography that highlighted the wholesome ingredients paired beautifully with bright, eye-catching colors to help consumers easily find Have a Ball on the shelf.

From there, the brand messaging propagated through a high-energy voice brimming with passion for health and wellness. The brand became a beacon for a well-balanced and nutritious diet, and allowed consumers to ‘have a ball’ while chasing a more active lifestyle.

Services

  • Flavor/Size Adaptations
  • Illustration
  • Logo Design
  • Naming
  • Packaging Design
  • Packaging Production
GRO helped us create a fun, memorable name and package design for our fruit & nut ball innovation. GRO is adept at building different brand strategies and visual languages for several brands in a portfolio.

Yigit Isiker
President Safe Food Corporation

Have A Ball
Have A Ball
Have A Ball
Have A Ball
Have A Ball

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Wonderlab’s Doozy Pots

Wonderlab’s Doozy Pots

The Challenge

Plant-based ice cream brand Doozy Pots aspired to satisfy your sweet tooth while reshaping food systems as a whole. While food scientist Kirsten Sutaria had a dream for her brand, she still needed to create a brand identity, visual identity, and messaging strategy for her plant based gelato brand.

With the opportunity to introduce a new challenger into the vegan gelato space, Doozy Pots tapped The GRO Agency to develop an inspiring brand identity and product packaging.

Our challenge with the Doozy Pots branding and product packaging was to effectively capture and communicate all the magical alchemy of food science, while appealing to the right consumers who would resonate with the brand message.

The Solution

For an upstart brand in a highly competitive space, carving out a well-defined niche is of the utmost importance. For this female-owned, plant-based ice cream company that brought low-allergen indulgence, regenerative farming, and the magical alchemy of food science, we found the right amount of inspiration within the founder’s story herself.

First, we created a visual identity that illuminated the story behind Doozy Pots, a creative female founder with the goal of reshaping food systems with low allergen, socially responsible, plant-based ice cream. The goal with the illustrations was to catch attention and tell the whole story of the Doozy Pots company right at first glance in the frozen aisle.

Then, the messaging strategy promised an indulgent experience of taste and nourishing ingredients, unlike others in the frozen dessert sector. Not only could Doozy Pots customers satisfy their cravings, but they could do so completely guilt-free with regards to their own health and their support of sustainability through regenerative farming.

Services

  • Flavor/Size Adaptations
  • Illustration
  • Logo Design
  • Naming
  • Packaging Design
  • Packaging Production
In the past 2 years of working with the team at the GRO Agency they have become an extension of our team, transforming our vision into a brand. GRO brought Doozy Pots to life, creating a category disrupting on-shelf presence for our plant-based gelatos and developing a much loved brand identity. They’re responsive, creative, and seriously talented. Everyone at the GRO agency is a pleasure to work with and we’re proud to have them as part of the extended Doozy Pots family.

Kirsten Sutaria
Founder Wonderlab’s Doozy Pots

Wonderlab’s Doozy Pots
Wonderlab’s Doozy Pots
Wonderlab’s Doozy Pots
Wonderlab’s Doozy Pots
Wonderlab’s Doozy Pots
Wonderlab’s Doozy Pots
Wonderlab’s Doozy Pots
Wonderlab’s Doozy Pots
Wonderlab’s Doozy Pots

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Éléments by Robertet

Éléments by Robertet

The Challenge

Naturals brand Robertet had been a prominent leader in the industry since 1850, with three central business divisions: fragrance, flavor, and active ingredients. While effective on their own, these three departments worked in silos and therefore lacked the ability to effectively cross-communicate and cross-sell.

With an opportunity to provide more value for their established and future clients , Robertet brought on The GRO Agency to create a brand identity that unified their distinct offerings.

Our challenge with the Robertet rebrand was to produce a design-forward brand strategy that encompassed all aspects of Robertet’s business, and could unify the brand story to unite the teams and customers.

The Solution

To describe and unify complex themes, sometimes simple is better. Under the newly-created sub-brand, Elements by Robertet, the company could position itself specifically for the natural market. With the goal of unifying the flavor, active ingredient, and fragrance offerings, and to highlight their 200 year history of natural and environmentally responsible practices, a new brand identity, messaging strategy, and trade show experience were introduced to appeal to new and established clients.

Through the interplay of a simple, minimal logo mark and stunning nature photography, we were able to create an immersive experience marrying the pillars of the brand with an emotional appeal that is authentic to Robertet’s mission and history. A minimal palette, simple typography, and resonant messaging help bring this experience to life.

Services

  • Brand Strategy
  • Environmental Design
  • Logo Design
  • Naming
  • Sales Collateral
Hire Gro! They’re incredibly creative, strategic, responsive, and frankly, a lot of fun to work with. I hired Gro to help develop a visual identity and communication strategy for a sub-brand of Robertet. From the initial insight and brand discovery work they did through final execution, the work was excellent and really well-received internally and externally.

Seth Pasternack
Senior Director of Marketing
Robertet US

Éléments by Robertet
Éléments by Robertet
Éléments by Robertet
Éléments by Robertet
Éléments by Robertet
Éléments by Robertet
Éléments by Robertet

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Oberto

Oberto

The Challenge

Meat snack brand Oberto was already a staple for on-the-go consumers who needed a protein-packed snack. When faced with ever-changing consumer interests and competitive landscape, Oberto needed to reposition and reimagine their brand to appeal to the modern shopper.

With an opportunity to better communicate their unique value propositions, Oberto brought on The GRO Agency to modernize their brand identity and packaging.

Our challenge with Oberto’s packaging redesign was to enable the expansion of their products outside the inner aisle to the deli and meat counter, while at the same time reinvigorating their core product base.

The Solution

Based on competitive and consumer research, we identified three strategic positionings within the meat snack space, then derived three distinct brands based on the analysis: Pacific Gold Reserve, Bavarian Meats, and Snake River Farms. After developing packaging concepts based on those positions and testing among consumers, Oberto had created a new brand identity, packaging design, and in-store merchandising to support the brands’ new look.

Services

  • Logo Design
  • Packaging Adaptations
  • Packaging Design
Kelly and the folks at GRO are terrific. They do a fantastic job adapting their work to our multiple brands and catering creative and deliverables to best serve each initiative. They understand and fully appreciate that each project is different and they do a great job digging in to understand the specific needs about each one and the unique brand and proposition it needs to adhere. The packaging work for both our Bavarian Meats® brand and our Snake River Farms® Wagyu Jerky are prime examples of their ability to internalize the sensibilities of a brand and have been huge successes in Costco.

Stephen O'Hare
Director of Marketing, Oberto Snacks Inc

Oberto

OBERTO BRANDS: Inspired by consumer’s interest in authenticity and quality, Oberto’s visual identity and messaging strategy strategically focused on Oberto’s 100-year history, premium ingredients, and family recipes.

Oberto
Oberto

PACIFIC GOLD RESERVE REDESIGN: To establish PGR as an upscale product amongst their target audience and within the meat-snack category, the bold, flavor-forward package and premium brand mark focused on flavor photography and strong color blocking in order to create an authentic, impactful brand block on shelf. Their distinctive look has since inspired other brands in the space to follow suit.

Oberto
Oberto

BAVARIAN MEATS: Being a very classic brand with traditional recipes, the modernized brand would appeal to their current and future consumers, all without compromising the family history message or traditional feel. This approach helped differentiate them on shelf and lay the brand foundation for a new generation of growth.

Oberto
Oberto
Oberto

SNAKE RIVER FARMS: Leveraging super premium flavor cues, a subtle texture, and simple typography, the Snake River Farms brand colors, word placement, and packaging successfully pointed to the undeniable quality and bold flavors of the jerky itself.

Oberto

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