Service: Sales Collateral

Have A Ball

The Challenge

Snack ball brand Have a Ball promised their customers a high-energy, feel-good experience from their organic fruit and nut snack, but their brand identity wasn’t bringing the message home. Have a Ball needed to create a brand identity that would differentiate and compete in the saturated fruit & nut ball market.

WIth an opportunity to create a memorable brand and improve their shelf impact, Have a Ball partnered with The GRO Agency to develop a visual identity and product packaging.

Our challenge with the Have a Ball branding was to find a perspective that uniquely illustrated the health and flavor characteristics of the Have a Ball products, while carving out an eye-catching visual identity that could be easily recognizable on the shelf.

The Solution

Through the art of personification, we helped each Have a Ball product tell the age-old adage of ‘you are what you eat’. Bestowed with lively personalities, each package showcased the Have a Ball product illustrated to perform energetic activities like jumping rope, lifting weights, tap dancing, and more.

This visual strategy immediately informed the customer what to expect after consuming the tasty, functional treat. Live product photography that highlighted the wholesome ingredients paired beautifully with bright, eye-catching colors to help consumers easily find Have a Ball on the shelf.

From there, the brand messaging propagated through a high-energy voice brimming with passion for health and wellness. The brand became a beacon for a well-balanced and nutritious diet, and allowed consumers to ‘have a ball’ while chasing a more active lifestyle.

Services

Naming
Logo Design
Packaging Design
Flavor/Size Adaptations
Packaging Production
Illustration
Sales Collateral

GRO helped us create a fun, memorable name and package design for our fruit & nut ball innovation. GRO is adept at building different brand strategies and visual languages for several brands in a portfolio.

Yigit Isiker
President Safe Food Corporation

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Éléments by Robertet

The Challenge

Naturals brand Robertet had been a prominent leader in the industry since 1850, with three central business divisions: fragrance, flavor, and active ingredients. While effective on their own, these three departments worked in silos and therefore lacked the ability to effectively cross-communicate and cross-sell.

With an opportunity to provide more value for their established and future clients , Robertet brought on The GRO Agency to create a brand identity that unified their distinct offerings.

Our challenge with the Robertet rebrand was to produce a design-forward brand strategy that encompassed all aspects of Robertet’s business, and could unify the brand story to unite the teams and customers.

The Solution

To describe and unify complex themes, sometimes simple is better. Under the newly-created sub-brand, Elements by Robertet, the company could position itself specifically for the natural market. With the goal of unifying the flavor, active ingredient, and fragrance offerings, and to highlight their 200 year history of natural and environmentally responsible practices, a new brand identity, messaging strategy, and trade show experience were introduced to appeal to new and established clients.

Through the interplay of a simple, minimal logo mark and stunning nature photography, we were able to create an immersive experience marrying the pillars of the brand with an emotional appeal that is authentic to Robertet’s mission and history. A minimal palette, simple typography, and resonant messaging help bring this experience to life.

Services

Brand Strategy
Naming
Logo Design
Sales Collateral
Environmental Design

Hire Gro! They’re incredibly creative, strategic, responsive, and frankly, a lot of fun to work with. I hired Gro to help develop a visual identity and communication strategy for a sub-brand of Robertet. From the initial insight and brand discovery work they did through final execution, the work was excellent and really well-received internally and externally.

Seth Pasternack
Senior Director of Marketing
Robertet US

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Clear Theory

The Challenge

Water booster brand Clear Theory needed to position their products in a way that could compete with existing market leaders in the water-enhancing category. With the market dominated by big brands that promised enhancing athletic performance, Clear Theory wanted to forge its own path.

With an opportunity to target a gap in the market, Clear Theory trusted The GRO Agency to deliver a cohesive brand identity and eye-catching product packaging.

Our challenge with the Clear Theory rebrand was to speak to a brand new customer segment with an authentically refreshing voice, while differentiating themselves from their big-business competitors.

The Solution

While hydration is an important factor for athletic performance, drinking more water is, in fact, good for everyone. Staying true to the authenticity of their founders, Clear Theory was positioned as a premium, family-owned alternative that targeted modern, on-the-go families.

First, the brand identity promoted functional hydration with daily, delicious, hassle-free water consumption for children and adults. What’s more, Clear Theory became a preferred choice to get children in the habit of hydrating – something that would resonate with parents who were struggling with picky eaters and drinkers.

Next, the product messaging made extra effort to distinguish itself from competitors. The packaging is sure to mention that not only does Clear Theory’s flavor combinations rank highly, but also the all-natural water drops are, as the name suggests, CLEAR – devoid of the artificial coloring and flavors included in other options.

Finally, the product packaging design leverages refreshing primary colors that contrast fruit silhouettes, serving as a reassuring nod to the flavors bursting within each drop.

Services

Brand Strategy
Naming
Logo Design
Packaging Design
Adaptation: Full Portfolio
Packaging Production
Website
Sales Collateral

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Have A Ball

The Challenge

The Solution

Services

Let’s Talk, You Know You Want To

Éléments by Robertet

The Challenge

The Solution

Services

Let’s Talk, You Know You Want To

Clear Theory

The Challenge

The Solution

Services

Let’s Talk, You Know You Want To

Let’s Talk,
You Know
You Want To

Let’s Talk,
You Know
You Want To

Let’s Talk,
You Know
You Want To