Éléments by Robertet

The Challenge

Naturals brand Robertet had been a prominent leader in the industry since 1850, with three central business divisions: fragrance, flavor, and active ingredients. While effective on their own, these three departments worked in silos and therefore lacked the ability to effectively cross-communicate and cross-sell.

With an opportunity to provide more value for their established and future clients , Robertet brought on The GRO Agency to create a brand identity that unified their distinct offerings.

Our challenge with the Robertet rebrand was to produce a design-forward brand strategy that encompassed all aspects of Robertet’s business, and could unify the brand story to unite the teams and customers.

The Solution

To describe and unify complex themes, sometimes simple is better. Under the newly-created sub-brand, Elements by Robertet, the company could position itself specifically for the natural market. With the goal of unifying the flavor, active ingredient, and fragrance offerings, and to highlight their 200 year history of natural and environmentally responsible practices, a new brand identity, messaging strategy, and trade show experience were introduced to appeal to new and established clients.

Through the interplay of a simple, minimal logo mark and stunning nature photography, we were able to create an immersive experience marrying the pillars of the brand with an emotional appeal that is authentic to Robertet’s mission and history. A minimal palette, simple typography, and resonant messaging help bring this experience to life.