Limited Edition Packaging
Lay’s NFL Limited-Time Flavors
As the new football season kicked off, Frito-Lay was hungry for some special limited-edition packaging for their two fresh flavors. They handed us the ball, and we ran with it, brainstorming a blitz of football-themed designs that covered the field from end zone to end zone. We didn’t hold back, diving into custom illustrations, subtle nods to the game, and powerful player-inspired action shots, all in the name of creating a design that could score big on the shelves.
Coca-Cola Fanta(sy) Halloween
Halloween never looked so good thanks to Fanta and their ghostly transformation! We gave them a hauntingly delightful makeover, transforming them into lovable ghouls that sparked laughter and delight among kids and adults alike.
Lay’s NFL Game Day Chili
Frito-Lay wasn’t about to let the 2022 NFL season start without a flavor-packed bang with Game Day Chili. We explored many different directions—from typographic/icon driven designs to explosive player illustrations to make their package scream “Touchdown!” amidst the chaos of the convenience store aisle.
Ruffles Hip Hop Anniversary
Frito-Lay was ready to crank up the volume for Hip Hop’s 50th Anniversary and wanted Ruffles to drop the mic in style. They gave us the green light to get creative, and we went all out. We presented them with a feast of options, from larger-than-life characters spitting lyrical fire to typography that tagged the package with attitude and illustrations that were as fierce as a cypher battle. In the end, it was all about tapping into the essence of Hip Hop—music, sneakers, and basketball—riding the same electrifying rhythm.
