As a brand director, it’s your job to grow your CPG brand’s audience and reach. And you’re ambitious. You want to grow it well beyond each year’s two or three percent inflation bump. You want to forge a path in the most profitable nooks and crannies of the market.
The problem is that expanding your audience isn’t always straightforward. In our experience, there aren’t many practical methods out there. Sure, there’s a lot of thought leadership about growth in the food and beverage industry. But what can you actually do to affect expansion at scale?
That’s where our ebook comes in. We’ll highlight three actionable methods to grow your brand’s audience beyond your existing customer base, whether that means growing up, out, or sideways. We even include real brands as both cautionary tales and success stories.