Getting to know your CPG company’s target audience is the only way to foster long-lasting brand/consumer connections. Unfortunately, the information we have about most audiences (demographics, invented personas, etc.) doesn’t dive deeply enough to inform your marketing and sales in a meaningful way.
That’s where audience research comes in. It’s chock full of demographics and psychographics on thousands of real people.
This recent report dishes on the NBA fan audience segment. While this may not be your brand’s target audience, there is still plenty to learn. How much does this young, multicultural, predominantly male audience overlap with your company?