The “sober curious” audience — consumers looking for alcoholic drink alternatives — is expanding. Your CPG brand can make authentic connections with these consumers by using this exclusive audience insights report.
These findings are the result of qualitative focus group research with real users. When you download, you’ll have access to:
- Personality profiles of this target audience
- Predictions about this consumer group’s behavior
- Suggestions on how to leverage the data
Now’s your chance to get into the minds of the sober curious and expand your brand’s presence in this growing category.