From Millennial Moms to Flexitarians: How to Better Understand Your Audience to Forge Deeper Connections

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From Millennial Moms to Flexitarians: How to Better Understand Your Audience to Forge Deeper Connections

July 9, 2021

Consumers are more complex than they once were—and have more choices than ever before. 

Luckily, there are new tools your brand can use to keep up with your evolving consumers, so they choose your products over the competition.

In this webinar, you’ll learn how artificial intelligence personality analysis can deliver game-changing audience insights for your brand and products.

Here’s what we’ll cover:

  • See actual insights for the Millennial Mom and Flexitarian consumer audiences. Personality traits are encoded in a person’s natural-language lexicon. Through AI-driven analysis of the language used by a particular set of people, we can identify common personality traits. For example, is the target audience seeking excitement or calm? Do they respect or challenge authority? Using these personality insights creates a stronger basis for your marketing strategy. We’ll show examples of how this approach works with two actual consumer segments — millennial moms and flexitarians — and share real insights that you can put to work today.
  • Learn now to build robust consumer personas that help your brand connect with multi-dimensional human beings. Marketers have historically crafted target personas largely based on guesswork. Now we can build robust consumer personas based on actual insights. By combining demographic data from public data sets with AI personality analysis, we can understand our target consumer as a whole human. What media are they consuming, where are they shopping, what are their characteristic patterns of thoughts, feelings, and behaviors? Finding your consumer in their natural habitat and appealing to their needs will drive sales.
  • Link your strategy and creative development to AI-driven personality insights. Creative development that is informed by personality indicators more effectively connects with the target. One study showed that persuasive appeals matched to people’s personalities resulted in up to 40% more clicks and up to 50% more purchases than their impersonalized counterparts. We’ll walk you through examples of creative executions based on AI personality insights.

Learn these tactics and more by signing up for our upcoming webinar today.

The Agenda

Live Presentation:

July 21, 2021
12:00pm—12:45pm (PDT)

Live Questions & Answers:

12:45pm—1:00pm (PDT)

The Speakers

Danielle and Kelly have been working in the marketing and design industries for over 20 years. They are experts in navigating consumer insights and can help any CPG company build a stronger connection between their brand and target audience.

Danielle Muller
Chief Strategy Officer

Kelly Criswell
Chief Design Officer